Because we are
generational thinkers!
Every decision we make today shapes the world we live in tomorrow. That’s why, ever since we were founded, we’ve seen ourselves as responsible. For the people who work with us. For the region which bears our roots. And for the environment we want to protect. For us, sustainability means acting with a clear view of the future – even if it sometimes means taking the more difficult path.
This is what sustainability means for us
Providing for future generations
because we believe in the future.
Protecting our environment
because every contribution helps.
Taking responsibility together
because together we achieve more.
Not just doing things better, but consciously doing things differently
because change is in our hands.
But how green can we really be?
A question we also ask ourselves again and again. How environmentally friendly can we source our raw materials? How can we ensure animal welfare standards in the supply chain? How can we minimise energy consumption during production and CO2 emissions from transport and logistics processes? How can we make our packaging resource-efficient while maintaining security and durability?
In short: How sustainable can a company that makes pet food and sends lorries onto the roads really be? Our answer: as sustainable as possible! Because we pull out all the stops to make an impact and always be better – step by step, decision by decision and day by day.
Green power & innovative technologies
With a photovoltaic system on the roofs of our buildings and combined heat and power units in production, we use energy efficiently and conserve valuable resources.
Commitment to people & community
We take responsibility for our region, empower local people and help actively shape our homeland.
Regional partnerships & efficient networks
Whenever practical and feasible, we source our raw materials from the region. This reduces transport distances, strengthens the regional economy and ensures maximum freshness and quality for our products.
Innovation & sustainable product development
To ensure the highest quality and conserve resources, we rely on natural ingredients, sustainable recipes and environmentally friendly processes. We use modern technologies to improve our processes. And with smart logistics solutions, we increase efficiency and optimise transport routes.
Sustainability is only possible together
Real change can only happen when everyone pulls together. That means us, our employees, our partner companies and our customers. Every step counts, no matter how small – whether that’s selecting sustainable raw materials, reducing packaging, optimising transport routes or turning off the lights when the last person leaves the office.
One family.
One future!
It is our declared aim to protect the environment in all our activities and to minimise the negative impact on the environment as far as possible.
Sustainability is part of our DNA! And an expression of the values we live by on an ecological, economic and social level.
Here, environmental protection is directly linked to our quality promise.
